As a Seoul local who frequently visits Yeouido for both shopping and dining, I have personally queued up, tested the full menu, and gathered crucial tips to help international travelers enjoy a hassle-free meal without wasting precious vacation time in long lines.

Why Locals Constantly Queue at Jojo (죠죠) in Yeouido

Live Teppan Cooking Experience in Tasty Seoul

Located on the B1 food court floor (Tasty Seoul) of The Hyundai Seoul (더현대 서울), Jojo (죠죠) captivates passersby with its open bar-style teppan setup. Watching experienced chefs chop fresh cabbage, lay down thick strips of pork belly, and flip savory pancakes directly on the giant iron griddle creates an irresistible sensory experience before you even take your first bite.

Proven Local Popularity and Quality

In Korea, long queues of local office workers and young foodies are the truest indicator of quality. Jojo (죠죠) maintains a top-tier rating among food lovers on local platforms like Naver Map and Catchtable (캐치테이블), making it a trustworthy culinary stop for travelers looking for authentic local hotspots.

Essential Store & Location Information

When visiting The Hyundai Seoul (더현대 서울), having the exact address and operational details saved on your phone makes navigation much easier.

Plaintext

📍 Restaurant Name: Jojo - The Hyundai Seoul Branch (죠죠 더현대서울점)
📍 Address: B1 Floor, 108 Yeouido-daero, Yeongdeungpo-gu, Seoul (서울 영등포구 여의대로 108 지하1층)
📞 Contact: 0507-1369-0797
🕒 Operating Hours: 
   - Monday ~ Friday: 10:30 ~ 20:00 (Last order 30 mins before closing)
   - Saturday ~ Sunday: 10:30 ~ 20:30 (Last order 30 mins before closing)
🚗 Parking: The Hyundai Seoul Customer Parking
   - Free 1 hour for 50,000 KRW spend
   - Free 2 hours for 100,000 KRW spend
   - Free 3 hours for 150,000 KRW spend

Signature Menu Breakdown & Local Recommendations

To order like a seasoned local, pairing an Okonomiyaki (오코노미야끼) with a Yakisoba (야끼소바) is the golden rule.

Jojo Okonomiyaki (죠죠 오코노미야끼): Crisp, Fluffy, and Savory

The highlight of Jojo is undoubtedly their Okonomiyaki (오코노미야끼). Unlike heavy, overly doughy pancakes, Jojo uses a generous amount of finely shredded fresh cabbage. This creates a light, crispy exterior while keeping the inside delightfully soft. The topping combination of pork, tender squid, plump shrimp, and dancing katsuobushi flakes provides an unforgettable depth of flavor.

Signature Yakisoba (시그니처 야끼소바): Smoky and Perfectly Chewy

If you are dining with a friend, pairing the pancake with Signature Yakisoba (시그니처 야끼소바) completes the meal. The noodles are stir-fried over intense high heat on the iron griddle, locking in a smoky aroma. Topped with a sunny-side-up egg and drizzled with custom savory sauce, it pairs amazingly well with a ice-cold draft beer or draft Highball.

Local Insider Tips: How to Avoid Long Waiting Times

1. Use the Catchtable (캐치테이블) Kiosk Early

Peak dining hours at The Hyundai Seoul (11:30 AM – 1:30 PM for lunch, 5:30 PM – 7:30 PM for dinner) can result in waiting times exceeding 45 to 60 minutes. As soon as you arrive on the B1 floor, head straight to Jojo (죠죠) and register your phone number at the Catchtable (캐치테이블) tablet kiosk.

2. Department Store Opening Time Strategy

My personal favorite hack is visiting right when the department store opens at 10:30 AM. You can walk straight up to the Jojo counter bar, sit down immediately, and enjoy your freshly cooked teppan meal without any waiting line.

Summary & Key Takeaways

1. Location: Conveniently situated on B1 Floor (Tasty Seoul) inside The Hyundai Seoul (더현대 서울) in Yeouido.
2. Best Menu Formula: Order 1 Jojo Okonomiyaki (죠죠 오코노미야끼) + 1 Signature Yakisoba (시그니처 야끼소바) for 2 people.
3. Queue Strategy: Register on Catchtable (캐치테이블) immediately upon arrival or visit at 10:30 AM store opening.

Check Official The Hyundai Seoul Store Details